15.12.11

What’s Next for Enterprise Social?

What’s Next for Enterprise Social?



Enterprise social networking

Wikipedia, the free encyclopedia
Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.

Emerging trends in Enterprise Social Networking

Based on research that Gartner has completed, 50% of enterprises will be using some sort of social network within the next two years.[8][9][10]

Business impacts

  • Companies such as IBM have recently been doing research to see how social networking can impact enterprise networks. 
  • IBM is one example and they have created the Beehive research project.[11]

Issues


  • Lack of familiarity with social networking
  • Lack of Adoption
  • Transparency
    • The sharing of information across the enterprise through via social networking creates a transparency that may or may not necessarily be welcomed by all sectors of the organization.
  • Perception
    • There is often an assumption that social networking will not work well in a particular industry or that its use may be perceived as unprofessional. In addition the ability to justify use of enterprise social networking, based on return on investment is not always readily apparent.[19]
  • Privacy and Security

Jive

Build an Enterprise Social Network with Social Networking Software - Jive

  • People have become accustomed to interacting on Facebook; 
  • They want enterprise-class tools that enable them to share content and interact with co-workers just as easily.

Missing

  • Security
  • Integration with existing infrastructure assets
  • Cost of ownership

eXo Platform

  • eXo Platform also provides a new way to collaborate in the enterprise,
    • using eXo Social. 
    • eXo Platform is working actively on OpenSocial[4] to push for adoption of this standard in the Enterprise. 
    • Benjamin Mestrallet, CEO at eXo Platform SAS, has stated that 
      • the Enterprise needs the same Social Network features as any consumer Web site[5] and that eXo Social can help to deploy it in-house.

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